With IIDA's membership spread across the globe, they've long faced challenges delivering membership value for their members that aren't near an IIDA Chpater. We started by re-imagining their digital strategy and focusing on value creation through thought leadership, education, and community. These three pillars persist throughout the site to increase engagement and member retention.
Central to IIDA's work in the interior design industry is the facilitation of globally recognized competitions and annual events. We created new tools for IIDA to promote their events, encourage competition submission, and increase vital revenue streams.
Adopting this new digital strategy allows IIDA to provide every member with the tools to grow their skillsets, network, and recognition. Providing this clear value to members incentivizes both membership growth and retention.