Considering the breadth of SCJ’s customer segments, it was critical to create an experience that carefully guided non-technical users, while allowing flexibility and exploration for a more technical user segment.
Everest’s design team rapidly iterated through various prototypes that balanced the tension of user control and freedom. The end result is an experience guided by a careful onboarding that re-uses familiar control patterns that mimic the physical interaction of the device.
Production cycles can last multiple years in a CPG environment, which isn’t conducive for the iteration and testing required to refine a market-leading user experience. Everest helped SCJ create a pilot program for their new connected experience leveraging a Swift application that powers prototype devices.
Utilizing a niche segment of their existing customer base that exhibits high-interest in a digital experience, Everest crafted an in-home user testing program for SCJ to gather real-world usage data and feedback.